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Conversionista! career site
Picture of Simon Dahla

Simon Dahla

Sr. Insights & Analytics Expert – Expert Consulting

With over a decade of experience in conversion optimization and analytics, I currently lead the Insights & Analytics team at Conversionista! (Eidra). I started my career back in the days at Conversionista!, where I specialized in A/B testing and online experiments.

My journey also includes pivotal roles at Spotify, where I spearheaded the Global Activation and Conversion programs. My academic background in computer and information sciences from Stockholm University has equipped me with a strong foundation in data analysis and user behavior. I have a passion for designing data-driven strategies that drive user growth and engagement.

Outside of work, I enjoy coffee, climbing, and crafting the perfect Negroni.

Some of my colleagues

Picture of Andreas Gref
Andreas Gref
Sr. Experimentation Expert
Picture of Maximus Schempp
Maximus Schempp
Data Scientist
Picture of Caroline Ljungberg
Caroline Ljungberg
Senior User Research Specialist
Picture of Enes Terzic
Enes Terzic
Senior Expert - UX, CRO & Research

About Conversionista!

We are conversion optimizers who help our clients use actual data instead of guesses. Armed with scientific methods, we reveal our customers’ growth potential and help them reach their business goals.

We currently have over 60 conversion heroes in our five offices in Stockholm, Amsterdam, Oslo, Gothenburg, and Malmö. 

We are a part of Eidra, a group of top-notch companies specializing in strategy, creativity, and engineering. As a collective, we guide leaders in making meaningful and lasting change.

Founded in 2010
Coworkers 69
Turnover 121M SEK

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